Countries Covered: Switzerland
The Swiss Council for Accident Prevention (bfu) conducted a snow sports safety campaign from 2007—2010 with the slogan “1000 Accidents a Day”. The major aim of the campaign was to promote helmet wearing among skiers and snowboarders. The campaign was particularly targeted at novice snow sport men and women aged 18-25 years. The evaluation confirmed that the campaign concept had a strong impact and succeeded in reaching the target groups and achieving acceptance of the main campaign message.
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